About Us
Hi, I'm Iva
I started BeforeLily with a simple frustration: I never liked the idea that something has to hurt a little to work.
In skincare, that's somehow become normal. If it burns or irritates, people assume it's effective. I never agreed with that.
Today, we have better ingredients and more knowledge than ever — there's no reason to accept that trade-off. So with BeforeLily, I chose a different approach: no shortcuts, no harsh side effects, just products you can use and trust.
That mindset comes from how I was raised. My mum is a skincare formulator, and she taught me that skincare isn’t a quick fix — it’s something you come back to, every day.
That belief became the foundation of BeforeLily: peptide-powered, hormone-free lash and brow formulas designed for daily wear, gentle enough for sensitive eyes, lash lifts and extensions, built around real, visible results that develop over time rather than overnight promises that come at a cost.
What I Stand For
- No prostaglandins, no compromises. My formulas are hormone-free and fragrance-free, so you get results without the side effects associated with prostaglandin analogues.
- Consistency over shortcuts. Visible improvement builds from week 3–4 onward, because I believe in formulas that work with your body, not against it.
- Cruelty-free, always. My formulas and ingredients are never tested on animals, at any stage.
- Backed by my promise. I stand behind these results with a 60-day money-back guarantee — no return required.
BeforeLily ships from our UK warehouse, and every product I make follows the same philosophy: real results, without compromise.