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BeforeLily

WHY ARE YOUR LASHES SHEDDING

Noticing more lashes falling out than usual?

Before you panic—this is often completely normal. Lashes naturally go through a growth cycle, which means some daily shedding is expected.

WHAT IS NORMAL

“Just like the hair on your head, your lashes grow, rest, and shed. At any given time, some lashes are finishing their cycle and naturally falling out to make space for new ones.”

  • Losing 1–5 lashes per day
  • Slight increase when starting a new routine
  • Shedding that stops on its own

WHY IT HAPPENS

Just like the hair on your head, your lashes grow, rest, and shed. At any given time, some lashes are finishing their cycle and naturally falling out to make space for new ones.

WHEN TO PAY ATTENTION

  • Sudden excessive shedding (large clumps)
  • Irritation or discomfort
  • No regrowth over time

Healthy, stronger lashes take time and consistency. Supporting your lashes gently is key.

EXPLORE OUR LASH SERUM

PROSTAGLANDIN-FREE

No hormone-based growth shortcuts.

PEPTIDE-POWERED

Supports fuller-looking lashes & brows over time.

SAFE FOR DAILY USE

Formulated to be gentle around the eye area.

BeforeLily

SAFE BY DESIGN

Formulated without prostaglandins, hormone disruptors, or harsh irritants — and developed specifically for the delicate eye area.

BeforeLily

CLINICALLY TESTED RESULTS

In independent clinical testing, participants experienced:

• Up to 21% increase in lash length
• Up to 33% improvement in lash density

BeforeLily

60-DAY CONFIDENCE GUARANTEE

Try BeforeLily risk-free.

If you're not satisfied, return it within 60 days for a full refund.

Beauty should feel safe — in every way.

SEE BEFORELILY IN ACTION