We believe clean beauty is about safety and integrity, not just being “all-natural.”

Synthetic doesn’t mean harmful — it often means more stable, more precise, and more sustainable. We use gentle polymers for a luxurious feel, and actives like collagen, hyaluronic acid, and vitamin E to truly care for your skin.

What we never use: parabens, sulfates (SLS/SLES), PEGs, silicones, artificial fragrance or colorants, and endocrine-disrupting actives.

Every formula is reviewed for safety and labeling, compliant with EU Cosmetic Regulation (EC 1223/2009), registered under UAE/Dubai Municipality requirements, and developed in line with FDA cosmetic safety principles. Beauty should feel effortless and intelligent — that’s why we combine nature’s actives with safe, lab-crafted synthetics that are kind to skin.